He eats the burger, the restaurant’s namesake, and he is again unimpressed. Sammy, Todd, and the Joes finish up Marcus’s food and bring it out to him. He gathers from some of the customers that people mostly come there for milkshakes and fries. There is noticeable disagreement, Marcus can tell even from the dining area, he hears them bickering. Naturally, Marcus is going to need to sample the food they are offering, and so the four friends go into the kitchen to put together a meal for him. The store is not particularly clean, and the worst part of all is that most of their food is frozen. It is not clear who manages what, and who should be accountable for different aspects of the business. He quickly finds that the friendship aspect of this company creates a problem with the chain of command. Marcus introduces himself to the four owners, Sammy, Todd, Joe, and Joe. The restaurant is virtually empty and seems rather unremarkable. When Marcus arrives at Standard Burger, he is far from blown away. Could Marcus Lemonis and The Profit help make their burger venture a success? Standard Burger on The Profit The friends know that they offer quality food at their restaurant and they all believe in it, but they feel that some outside help might be the best thing for the company. They all share the same Staten Island stubbornness, which can work for them and against them. As the frustration builds, it becomes clear to the team that something, or perhaps many things, must be changed, or else they will need to shut the project down.ĭespite the energy spent on the restaurant and the stress associated with it, the four feel that too much time has been invested just to call it quits. Something starts to fester in the minds of the four friends who decided to go in on this investment together: frustration. And although there are many issues, that kind of thing is to be anticipated, especially with a new business.Īs time goes on, things stagnate, and growth declines. If the group runs into issues, they work together to solve them.
As with many such endeavors, at first, things are exciting, and that can carry the team forward. The project was initially a fun new experience for the friends. Standard Burger launched when four friends in Staten Island decided to go into business together and open a burger joint.
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